Module 1 Preperation: Good representation of ethnic minorities, black male dominates poster and the only other character on the screen is hispanic woman, could show that in society both men and women are equal rejecting patriarchal ideologies within the movie. Denzel washington is seen a close up shot looking directly at the audience, this engages with the reader and catches their attention. The fusion of many different aqua style colour gives a very modern feel to the poster and the film its promoting. The text spelling the name of the film is central in the poster highlighting its importance however the picture of protaganist Denzel Washington is bigger then the text suggesting he is 'selling' the film. The eroded style lettering combined with the explosion in the main image, suggests the film is action or sci-fi genre. The contrast of the orange coloured explosion and the water coloured background is very eye catching and is also a technique that attracts the reader. Cant quite see the instiution but you can imagine that it is a big hollywood institution with a large budget due to the special effects that can be seen and the A list actor, Denzel Washington.