Module 1 Preperation: Big, bold masthead that's eye catching, however it is being slighty covered by Ashanti which suggests the major success and credability of 'The Source' magazine that people know of it without having to see the whole name also showing how big 'The Source' is as an institution. Central to the magazine cover is a mdeium long shot of R & B star Ashanti who is posed in a seductive position in a bikini, the magazine is playing on the fact that it's readership is mainly males and using sex to sell, however reinforcing the patriarchal society of women conforming to Mulvey's male gaze theory. The word sex is part of the most eye catching pug as it is in bold, capital letters once again trying to attract the male readers. Big name musicians are also used to sell the magazine; Sean Paul, ODB, Joe Budden and Ashanti clearly showing this is a music magazine are all names 'dropped' onto the front cover to give a 'sneak peak' into what the magazine consists of. Representation of ethnic minorities is predominant as only one image is on the front cover and that is of a black woman, however this is suited as the magazine is devoted to R & B and Hip Hop. The magazine also uses more teasers to persuade readers to buy the magazine by stating that it has the '2003 music preview' at the top of the page just above the masthead, attention is drawn to the exclusivity of the magazine. The audience for this magazine is probably young, black males as their interests will are Hip Hop music and the beautiful women associated with it.